How Many People Really Pay for Digital News?

By: Alan D. Mutter | Reflections of a Newsosaur

Now that roughly a third of the nation’s newspapers are charging for access to their web and mobile content, the early evidence suggests that digital audiences aren’t nearly as enthusiastic about paying for news as publishers are about charging for it.

Although digital-only subscribers make up 37.6% of the total circulation of the Wall Street Journal and 34.4% of the total readership of the New York Times, the number of digital-only subscribers at Gannett, the largest publisher of general-interest newspapers in the land, is 2.2% of its average aggregate weekday circulation of 3 million subscribers.


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