How News Sites are Boosting 'Stickiness' with Personalization

By: Rachel Bartlett |

For some time now, news sites have been trying out different ways to offer personalised experiences across platforms, placing the reader and their interests at the heart of the content in question.

Personalisation, in its more usual forms, might be determined by a reader's geographical location, their reading history, chosen areas of interest or even their social network. And news services may include personalised homepages, personalised areas in a mobile or tablet app, or completely personalised social reader apps.


No comments on this item Please log in to comment by clicking here