How OtherWorld Uses Beacon Technology to Share Local News Stories


Residents of and visitors to Manchester, England, have a new way to learn about the city. OtherWorld is a service that uses beacon technology – a signal emitted when a user approaches a certain location – to send local news stories to people based on where they are within the city. No app is necessary to access the technology, and anyone in Manchester with a smartphone can use it. Opting in differs slightly between iOS and Android, but mostly just entail users activating Bluetooth and turning on location services for Google Chrome.

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