How Publishers are Monetizing Their Facebook Groups

Posted Friday, March 23, 2018 9:26 am

Max Willens | Digiday

When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have gotten creative, selling sponsorships to brands, using their members for focus groups and eyeing members as potential subscribers.

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How Publishers are Monetizing Their Facebook Groups

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