How publishers can use audio to spark greater audience engagement

Social media and smartphones have made it easier than ever for newsrooms to encourage and use user-generated content.

However, much of the material solicited from what NYU professor Jay Rosen has referred to as "the people formerly known as the audience" has focused on photographs or videos of breaking news events. These can add colour, flavour and eyewitness media to a newsroom’s offering, but they also only scratch the surface. All too often missing from this mix is audio.

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