Source tracking gives you the opportunity to explain your mission and your journalism to readers and rebuild key relationships that can lead to financial support. Here’s how.
Being transparent about your journalism is a way to build trust, and in turn, develop relationships with your community that can lead to financial support.
It’s all too clear that the broken trust — often due to systematic and systemic failings to fully serve the interests and needs of our communities — needs to be addressed in our industry. Source tracking, coupled with other self-reflection and data-driven community research efforts, can help to repair this broken trust.
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