How Substantial Media of North Carolina amplifies positive voices within the Black community


Here’s an idea to steal and adapt: Create an online subscription-based platform that produces editorial content focused on amplifying positive stories within the Black community, raising awareness regarding relevant issues that affect the community at the local, state and national level.

Q: What problem were you trying to solve, and why was solving the problem strategically important for your organization?

A: For Substantial, it was always one-off wins or small victories. While these moments had significant impact, none of them allowed for real sustainable revenue generation. 

The problem we, and I believe many other Black-owned publishing companies and media outlets, are trying to solve revolves around our ability to create sustainable revenue models that allow us to scale and become a valuable component within North Carolina mass media. 

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