Earlier this month, The Guardian U.S. announced that its end-of-year drive brought in $2.2 million, a record amount of reader revenue since its first appeal six years ago. (The figure was 25% more than the previous record.)
From the post written by membership editor Aleks Chan:
To every reader who has supported us — thank you, your contributions directly power our journalism and keep it free and accessible to everyone. Your generosity puts us on even stronger footing to fund our US reporting priorities in 2024, including a high-stakes presidential election and growing threats to our Democracy, continued war in the Middle East, the spiralling climate crisis and the role artificial intelligence will play in our society. We’re also planning to double down on investigations, and develop our wellness section Well actually, which casts a critical eye on the $4.4bn wellness industry, and explores how to live a meaningful life.
Looking at The Guardian overall, roughly one-third of revenue comes from digital reader revenue. Another third comes from print revenue and another third from advertising, licensing deals, and the like.
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