The NFL isn’t just the most popular sports league in the U.S., it’s also the most valuable with the highest-rated programming and the priciest ad time.
In 2021 the league signed an estimated $110 billion worth of media deals covering 11 years, which reportedly was nearly double the value of its previous contracts.
“If you’re the most valuable content on those platforms, you’re going to be the bulk of their investment. And that’s what we are,” said Brian Rolapp, chief media and business officer for the NFL.
An average of nearly 18 million people tuned in to watch football games across TV and digital platforms during the 2023 regular season, the highest since 2015 and the second-highest ever, according to the NFL.
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