Based in Minneapolis, Minnesota, the 155-year-old Star Tribune is the third largest metro daily newspaper in the United States, and the fourth largest on Sundays.
The company implemented a paywall in 2011 and today has about 100,000 paid digital subscribers. Despite having more than a decade of experience in this area, Toby Collodora told World News Media Congress participants in Zaragoza they realize “we still have a lot to learn.”
However, one thing the Star Tribune is certain of is the importance of high quality content.
Comments
No comments on this item Please log in to comment by clicking here