At the end of last year, I wrote that I think we are in a period of normality in the business of news. That means that the experiences of newsrooms will differ significantly from one another, as the fortunes of businesses often do in an economy such as ours. Some are quietly growing, others noisily contracting. Some are happily hiring, others, often to greater attention, letting people go. Some are promisingly starting, others disappointingly failing. Don’t be misled by “trend” stories that see one part of this picture but not the other.
With that said, in recent months, I have seen a series of missteps in communicating bad news, when that is the task, to newsrooms. (No one notices when a business fails to make the most of good news.) I want to look more closely this week at how to talk about bad news — and how not to.
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