How we’re keeping our audience first by creating a homepage designed for them


In 2022 Bloomberg Media announced a shift to an audience-first strategy, which includes every action and decision the teams make, investing time to understand our customers across every platform we operate — and to focus on building features, products and businesses that truly serve them.

The sixth post of this series explains Bloomberg Media’s redesigned home page.

Our vision since launching has been to arm business leaders with the news, information and connections they need to succeed. It’s an ongoing journey to get to know our users, understand what they’re interested in and what keeps them coming back — and through the power of our global newsroom, we’ve been successful in implementing that vision for decades. But there’s always more we can, and want, to do to make sure we’re keeping their experience as useful as we can. 

We’ve sought to build out a new homepage with our subscribers in mind, first and foremost. We know they use the homepage regularly and we wanted to make it a place where they can easily see the value of their subscription but also where new users can learn what Bloomberg has to offer. So today, we’re introducing an evolved homepage for, reimagined for maximum utility.

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