ImpreMedia Creates Digital Marketing Vehicle for Big Prize Fight

By: Mark Fitzgerald The promoters of the highly anticipated welterweight boxing match between Floyd Mayweather and Juan Manuel Marquez have selected ImpreMedia for a digital marketing campaign that will revolve around a boxing microsite created by the Spanish-language newspaper and media company.

"This innovative, turnkey marketing campaign demonstrates how impreMedia's communication capabilities extend far beyond print," said Arturo Duran, CEO of ImpreMedia Digital. "Our digital platform can provide users with impactful news and information about subjects that matter most to them and helps marketers reach that audience with unique content that engages them with their brand."

ImpreMedia's microsite includes profiles of the boxers, updated fight information, a sweepstakes to win a trip to Las Vegas to see the fight, a countdown clock, a photo gallery and a link to a blog written by Sports Editor Rafael Ramos Villagrana. There will an SMS sign-up module for phone alerts about the fight.

"Hispanics are avid users of digital media, particularly for mobile usage and are large consumers of boxing content -- be it online, on TV, in movie theatres and via mobile," Duran said.

The fight between Mayweather, who is coming out of a 19-month retirement, and Marquez is set for Sept. 19, the weekend after Mexican Independence Day.

Billed as "Number One/Numero Uno," the fight is being promoted by Mayweather Promotions and Golden Boy Promotions in association with Marquez Boxing Promotions and is sponsored by Cerveza Tecate, AT&T, Quaker State, Dewalt Tools, Affliction Clothing and Southwest Airlines.


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