Impremedia, publisher of Spanish-language newspapers, has a new owner

Impremedia, owner of some of the largest Spanish-language daily newspapers across the United States, has sold itself to a private-equity-backed start-up that aims to cash in on the growing demand for multicultural audiences.

Impremedia, which runs publications founded in the early 20th century like El Diario in New York and La Opinion in Los Angeles, is being acquired by My Code, an advertising network in Santa Monica, Calif., aimed at marketers seeking Hispanic, Black, Asian American and Pacific Islander consumers, executives from both companies said.

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