Ingram: A Rising Trump Tide Will Not Lift All Boats—Some Will Be Swamped


In my year-end prediction for 2016, I wrote about the continuing pressure that Facebook was exerting on the media industry, both from a financial perspective and a cultural one, and how this was forcing many publishers into a kind of devil’s bargain: Benefit from Facebook’s reach, but only at the cost of handing over all of your content, as well as control over your future.

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