Zenith has announced its advertising spend forecasts, revealing that it expects Internet advertising’s share of global adspend to continue to rise, reaching 40% in 2018 and 44% in 2020.
The Publicis Groupe media agency also said that adspend value will rise from US$203bn in 2017 to US$225bn in 2020 and in the most advanced markets (Sweden and the UK), it will account for more than 60% of total expenditure in 2018, and between 50% and 60% in another six markets (Australia, Canada, China, Denmark, Norway and Taiwan).
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