Irish Circ Directors Aren't Smiling

By: E&P Staff Weekday newspaper circulation fell all across Ireland in the first six months of the year, the latest Audit Bureau of Circulations report shows.

All nationally circulated dailies in the Republic show year-over-year declines and a fall-off from December 2008 figures, as do the main dailies in Northern Ireland.

For the first six months of 2009, average net circulation of the Irish Independent fell by 1.6% to 152,204. Compared to the year-ago period, Independent circ is off 4.5%.

The Irish Times fell 0.8% since December to 114,488 copies, but it is off 3.2% since June 2008.

ABC said the number of copies of The Irish Times that are "actively purchased," -- that is, excluding bulk and discounted copies -- was 92.9%. The Irish Independent's "actively purchased sales" were 87.3% of total circulation.

The Dublin Evening Herald fell by 5% to 71,187 in the first six months -- and by 10.4% since June 2008.

The Irish Examiner dropped by 4.2% to 50,346 since June, and is down 7.1% year-over-year.

In the North, The Belfast Telegraph's circulation was down 2.1% to 69,457 since December -- and 10.5% since June 2008.

Sunday sales in Ireland did marginally better, with the Sunday Independent down just 0.7% to 272,174 for the first six months of 2009. The paper was off 3.8% year-over-year.

Sales of the Sunday World fell by 2.7% to 277,504 at the end of June, and by 5% compared to the year-ago period.


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