By: Jack Marshall | Digiday
In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the already lofty status of login data, setting up a scenario where the gap between the digital haves and the have nots widens.
Comments
No comments on this item Please log in to comment by clicking here