Journalists See Social Media as Instrument to Advance Reporting, Not Threat

By: BusinessDay

Global public relations group, ECCO International, recently conducted an international survey of 1149 journalists from 12 countries about their social media habits and preferences and found they viewed social media as ‘complementary’ and not a threat, Bizcommunity, an online news agency, has reported.

It is found that day-to-day journalists are undertaking background research, rapid information gathering and opinion mining using social media on a daily basis.