Journey to Equality: An Analysis of the BBC’s 50:50 Challenge

Posted Thursday, April 22, 2021 3:00 pm

Nina Goswami | Digital Content Next

BBC News presenter Ros Atkins and I often talk about “pinch yourself moments” when it comes to 50:50 The Equality Project – a grassroots initiative he started at the heart of the BBC’s London newsroom four years ago.

He wanted to increase female representation on his program Outside Source by monitoring the contributors his team could control...

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Journey to Equality: An Analysis of the BBC’s 50:50 Challenge

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