By: E&P Staff Knight Ridder is considering launching tabloid editions of its papers to boost readership, Tony Ridder, the company's chairman and CEO, said this afternoon, according to a Reuters report.
A Knight Ridder circulation task force is examining two leading industry trends: more free dailies and converting broadsheets to tabs, which is becoming popular in Europe.
"We think that a tabloid size has a lot of appeal, and there's a track record in various places that indicates that really works and can boost circulation," Ridder said in a conference call with analysts following the release of the company's fourth-quarter profit report, Reuters reported.
"Even though we haven't made a final decision, we will probably be testing that in a few markets," he said. The task force also will review whether it makes sense to plunge deeper into the free daily market, Ridder said.
Earlier this month, the company shut down a free weekly, StreetMiami, which had published since 1999.
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