L.A. Weekly Boosts Circulation p. 12

By: M.L. Stein THE ALTERNATIVE L.A. Weekly said it would increase its circulation by 20,000 copies over the next few weeks.
Publisher Michael Sigman said most of the papers will be distributed on L.A.'s Westside, "where the demand has been strongest."
"We have a long waiting list of locations who want to distribute the Weekly, and a number of our current distribution sites have requested more papers," he added.
David Schneiderman, president of the Weekly's parent company, Stern Publishing Co., said the Southern California tabloid's circulation hike follows a move similar to that of another Stern paper, New York City's Village Voice, in late April.
According to Sigman, the increased press run will raise the Weekly's circulation to 195,000.


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