BlueLena is pleased to announce that Laurie Truitt has joined as a senior strategy consultant where she will support subscription-based publishers and focus on accelerating growth across reader activation, engagement, conversion and brand advocacy along with guiding the ongoing lifecycle marketing and pricing strategies on behalf of our publishing clients.
Most recently, she served as vice president, Global Consumer Growth at Time, a position she held from May 2020 through September, 2023. With over 20 years of industry experience including senior executive roles at Time, Gannett, The New York Times and NBC Universal, she is a highly-respected field leader and subject matter expert with a proven track record of driving growth for print and digital subscriptions.
Daniel Williams, CEO and co-founder: “We are thrilled to welcome Laurie to the team, and very excited to expand our practice to strengthen and grow support for publishers pursuing a digital subscription strategy. She brings a unique breadth and depth of experience developing digital subscription strategies from the ground up, encompassing technology implementation, data analytics, subscription and membership strategy, newsletter growth and optimizing the entire audience funnel.”
In addition to her prior executive roles, Truitt serves on the North American Board of the International News Media Association (INMA) and founded her own digital media consulting practice in September 2023.
She is a graduate of Johnson & Wales University with a B.S. in Marketing and resides in Katonah, New York, with her two boys and husband.
About BlueLena:
BlueLena was founded by an experienced team of publishers, journalists and newsmedia marketing executives to create a sustainable future for independent local media. We do so by deploying world class technology, and delivering the expertise and professional services to build and support subscription, membership and donation models for long-term success.
In the short time since our founding in early 2020, we have quickly grown to support leading community-based media brands coast-to-coast across the United States and Canada, including in New York City, Chicago, Los Angeles, Houston, Vancouver, Detroit, St. Louis, Boston, Cleveland, Denver, Tampa, Orlando, San Antonio, Kansas City, Milwaukee, Charlotte, Raleigh, Omaha, Little Rock, Washington, D.C., and many other markets.
Our 200+ member publishing consortium represents a diverse mix of non-profit and for profit newsrooms, pure digital and print plus digital publications, as well as established and new media brands. Our clients represent membership with Local Media Association (LMA), LION Publishers (LION), the Institute for Nonprofit News (INN), the Black Press Association (NNPA), the National Association of Hispanic Press (NAHP) and the Association of Alternative Newsmedia (AAN).
We facilitate the sharing of best practices through a weekly newsletter, a community Slack channel and monthly Zoom meetings where we spotlight success stories from across the BlueLena publisher consortium.
BlueLena is founder-funded and backed by investment from Automattic (owner of Newspack), Local Media Association and Old Town Media, a New York-based firm that has supported the American Journalism Project, The Colorado Sun, Block Club Chicago and Chalkbeat, among other successful media-related projects.
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