Local Media Association is pleased to announce a new report from the LMA Advanced Fundraising Lab on best practices to sustain philanthropy as one source of funding for essential civic journalism.
The Lab for Journalism Funding was launched in September 2020 with support from Google News Initiative. Since its inception, the lab has trained more than 100 news organizations in best practices for seeking philanthropic support for local reporting projects. As part of the initial six-month cohort, LMA published Pathways to Philanthropy, a 42-page industry report documenting the learnings from newsrooms who completed the introductory lab. By the end of 2023, newsrooms that had completed the lab had collectively raised more than $22 million to fund local journalism.
Since then, LMA has added two advanced cohorts, working with 16 newsrooms to develop deeper and more sustained philanthropy strategies. This new report from the LMA Advanced Fundraising Lab describes the significant changes in the landscape for philanthropic support for local news since 2020, and adds detailed case studies about the ways local newsrooms have sustained philanthropy as an ongoing source of support for essential civic journalism.
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