Local news innovator TAPinto celebrates 15th birthday

Only franchise model for local news in the U.S. proves sustainability and scalability


TAPinto, the only franchise model for local news in the United States, will celebrate its 15th birthday on Monday, Oct. 2, with record traffic and revenue.  One of the only 100% advertising-based local news models in the country, TAPinto has proven itself resilient, sustainable and scalable, at a time when foundations and others are searching for such a model to help save local news.

TAPinto today is a network of more than 95 franchised online local news and digital marketing platforms in New Jersey, New York, Florida and Pennsylvania.  The majority of TAPinto franchisees are women and nearly 15% of TAPinto owner/publishers are African American.  In August 2023 alone, TAPinto saw more than 2.2 million readers and now has more than 340,000 Facebook followers and 235,000 daily newsletter subscribers.

Each TAPinto site is independent, yet interdependent, enabling TAPinto franchisees to provide high-quality, objective original local news reporting for their community while having the ability to seamlessly share content with each other and create an interwoven advertising network. 

TAPinto’s award-winning journalists are consistently honored and recognized by the New Jersey Society of Professional Journalists, the Center for Cooperative Media, the Garden State Journalism Association and the New York Press Association, among others.

TAPinto Founder and CEO Michael Shapiro said, “When I started an online local news site in New Providence, New Jersey, in 2008, I never imagined it would grow to become one of the largest networks of local news providers in the United States.”  He continued, “I am especially proud of the hard work and dedication of our franchisees, editors and reporters, as well as our corporate staff, who have caused TAPinto to become a leader in local news.  I am also very thankful to our nearly 1,000 advertisers that enable TAPinto to provide original local news reporting in more than 125 communities every day with no paywall for our readers.”

About TAPinto:

TAPinto.net is a network of more than 95 franchised local news and digital marketing platforms in New Jersey, New York, Florida and Pennsylvania. The award-winning network of local news platforms provides original local news reporting for more than 125 communities. TAPinto was recently recognized as a Top Franchise for franchisee satisfaction, a Top Franchise for Women and a Top Low-Cost Franchise by Franchise Business Review.


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