McClatchy: Papers Need Digital to Stabilize

By: Michael Depp | NetNewsCheck

Newspapers need to move beyond "the giant suck of print" to find a sustainable future, and digital is the only path out.

So says Christian Hendricks, VP of interactive media at The McClatchy Co. With 24% of his company's total advertising revenue (though June) now coming from digital, he's building the numbers to back up his point.