By: E&P Staff The McClatchy Co. is expanding the Sunday Select program to five additional properties in Modesto, Calif.; Ft. Worth, Texas; Wichita Kan.; Lexington, Ky.; and Myrtle Beach, S.C.
The program, developed by Gannett, delivers requested advertising information to non-subscribers in targeted ZIP codes wrapped in editorial package called "Yes! Your Essential Shopper." The program is opt-in.
'We're working extremely hard to deliver the best markets in the country -- and the most motivated shoppers living in those markets -- to our national customers," Steve Bernard, McClatchy's VP/advertising, said in a statement. "Sunday Select presents a tremendous opportunity for our advertisers and we're very happy to expand its reach to some wonderful communities."
The additional five cities join Sacramento, Kansas City, Tacoma, Wash., and Columbia, S.C.
Tribune and MediaNews Group are rolling out the program to some of their markets over the next six months.
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