Mobile Ads Forecast to Account for More Than Third of New Ad Revenue by 2016

By: Mark Sweney | The Guardian

Mobile advertising is forecast to be the most important driver of the global advertising economy over the next three years, accounting for more than a third of the $90bn in new revenue expected by 2016.

Advertising delivered to smartphones and tablets will account for 36% of new global ad spend over the next three years, according to a new forecast by global media buying agency group ZenithOptimedia.