More Than 2 Years Into New York Times Paywall Move, Readers Fund More Than 50% of Revenues

By: Marek Miller | INMA

Yasmin Namini, INMA president and senior vice president/chief consumer officer of The New York Times, has been a witness and participant of many events that directly address the changing media landscape: the introduction of colour, the transition to a national newspaper, and, most recently, the launch of a pay model.

In all cases, the decisions were controversial at the times they were introduced, she told delegates at the 2013 INMA European Conference in Berlin. And only time could help prove they were wise decisions.