NAA Will Stop Releasing Quarterly Figures on Ad Revenues, Which Have Consistently Declined

By: Rick Edmonds | Poynter

The Newspaper Association of America has reported a decline in industry ad revenues every three months since a modest gain in the second quarter of 2006. That adds up to six-and-a-half years — 26 consecutive quarters — of revenue losses through 2012.

Without announcement, NAA has stopped compiling and releasing quarterly figures this year. So now in mid-September there is no industry-wide indicator of industry revenue trends for the first half of 2013.