Nada Arnot named executive vice president of The Economist

The Economist Group has announced the appointment of Nada Arnot as executive vice president of marketing for The Economist. Arnot will shepherd the brand through its next phase of expansion, driving market presence and helping the publisher grow its consumer and corporate subscriptions worldwide.

Arnot joins The Economist Group from Britbox, where she worked as senior vice president of marketing and head of group marketing services. Prior to BritBox, she held leadership roles at AMC Networks, Hearst Magazines, Kaplan Test Prep, NBC Universal and Ruder Finn/ Binder PR. With more than 20 years experience driving transformational growth, building memorable brands and leading cross-functional teams, Arnot has a reputation for empowering talent and delivering innovative marketing solutions.

Bob Cohn, president of The Economist, said: “I'm very excited to welcome Nada as our marketing leader. She brings wide-ranging experience as a brand thinker and customer advocate, along with her considerable success driving growth in a subscription environment. Nada is also a great addition to our office in New York, where we are building out a global leadership team that reflects the size and importance of our North American business.”

Arnot added: “I’ve always admired The Economist’s global perspective and am delighted to be leading its talented marketing team to help create new opportunities for the brand. I look forward to leveraging data and insights to expand its subscriber base and readership around the world.”

Arnot will be joining The Economist in March and will be based in New York.

Arnot’s arrival comes as The Economist expands the way it delivers its journalism to audiences across multiple platforms. In addition to the print and digital editions of the magazine, The Economist publishes daily content on its website and daily news app Espresso and reaches 5 million monthly unique listeners through its six podcasts.

About The Economist:

With subscribers in more than 170 countries and a global reputation for insightful analysis and perspective on every aspect of world events, The Economist  is one of the most widely recognised and well-read current affairs publications in the world. In addition to the weekly print and digital editions, and its website, Economist.com, The Economist publishes Espresso, a daily news app; World in Brief, a daily news and analysis digest updated around the clock; 14 newsletters, and six podcasts including The Intelligence, its daily news podcast. The Economist’s six podcasts reach 5.2 million monthly listeners. The Economist has 60 million social media followers and one of the largest LinkedIn communities in the world with 13 million followers.

About The Economist Group:

The Economist Group is a global media and information services company that exists to pursue progress for individuals, organizations and the world. A leader in analysis, intelligence and transformative communication, we combine local insight with global expertise to advise and inform millions. Through four brands — The Economist, Economist Impact, Economist Intelligence and Economist Education — the company provides its users, clients and customers with the tools, knowledge and insights to make sense of today’s world and discern tomorrow’s. To learn more please visit www.economistgroup.com.