Native Advertising 101: Understanding the Native Continuum

By: Jonathan Glick and Joshua Neckes | paidContent

“Native advertising” is a term you’ve probably heard a lot lately. It’s come to embody a set of advertising approaches that look to integrate advertising more fully into the digital content experience. Sponsored content on Buzzfeed, “brand stories” on Facebook, promoted trends on Twitter — all of these are commonly cited examples of advertising gone native.