New bill would outlaw most forms of behavioral targeting

Three Democratic lawmakers on Tuesday introduced a privacy bill that would restrict companies from using a broad range of data for ad-targeting purposes.

The “Banning Surveillance Advertising Act,” proposed by Reps. Anna Eshoo (D-California), Jan Schakowsky (D-Illinois) and Senator Cory Booker (D-New Jersey), would prohibit ad networks and “facilitators” from using personal information to target ads.

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