New Brunswick's New Ad, Edit Systems

By: E&P Staff Brunswick News Inc. in Moncton, New Brunswick, signed agreements to install a groupwide classified-advertising system and a new editorial system at its dailies.

Minneapolis-based Publishing Business Systems will install its PBS MediaPlus Classified Advertising system in Brunswick News' three dailies and seven weeklies, which have a total circulation of 110,000.

The papers are using the PBS MediaPlus Circulation system but employ a various classified applications along with a display ad application from PBS. Hereafter the group will use a single, consolidated system that will integrate circulation, advertising, and accounts receivable, enabling it consolidate accounting and revenue reporting based on an integrated display and classified database.

PBS CEO Steve Smith said that the system's single view of its customers will give the Brunswick News call center easy access to more information, allowing it to "manage more types of customer inquiries." Because the company also will be able to "share demographic information across departments for sales and marketing purposes," he added in announcing the sale, "any paper in the group can easily offer combination or package ads to a targeted list of advertising customers."

Brunswick News also signed with Mediaspan's Harris & Baseview division, based in Melbourne, Fla., to install 100 seats of the Jazbox content-management system. With a database-centered structure, the system for publishing to print, Web, and wireless devices conforms to a paper's workflow. Its new OnePlan feature helps plan and budget before story creation.

To include reporter/editor, page-design, and remote workstations, the newsroom system will be installed at the group's dailies: the New Brunswick Telegraph-Journal, St. John; Times & Transcript, Moncton; and The Daily Gleaner, Fredericton.


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