New era of advertising begins as FCC adopts FM geo-targeting

After years of debate and discussion, the Federal Communications Commission has officially adopted FM geo-targeting as proposed in a previous Notice of Proposed Rulemaking. The change will allow stations to air geo-targeted content for a portion of their broadcast hour using localized boosters.

The FCC’s previous attempt in 2021 to introduce similar measures faced considerable opposition from several broadcast groups, including the National Association of Broadcasters (NAB). The NAB has been vocal about its concerns, suggesting that FM geo-targeting could negatively impact advertising rates and revenues, disproportionately affecting minority and women-owned stations.

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