New Insights on Newspapers' Mobile Audience

By: Jim Conaghan | Net News Check

With the number of mobile devices owned by American adults still growing, newspapers need to continue to aggressively engage with the mobile market, says NAA's Jim Conaghan.

"As mobile devices continue expanding their reach in the consumer marketplace, newspaper media have the opportunity to extend their market penetration and develop additional new revenue streams, both for editorial content and for advertising," he writes.