By: Mark Sweney | The Guardian
Rupert Murdoch's News Corp is aiming to increase the value of advertising across its newspaper websites, including the
Sun and
Times in the UK and the
Wall Street Journal, by launching a private digital exchange to sell directly to advertisers.
The move, which comes weeks after the Sun joined the ranks of Rupert Murdoch's titles in moving behind a digital paywall, will cut out the use of third-party ad networks which sell online ad space on the cheap.
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