As newsrooms look to win the attention of readers amid social media changes, solid newsletter strategies are essential. Earlier this year, participants in an API Tech Talk on engaging news readers amid social platform flux expressed interest in putting resources towards newsletters to connect with readers. Newsletters can serve as community builders and a connector between audiences and newsrooms. Establishing a strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience.
In July, API hosted a virtual event on newsletter strategies for revenue and retention. API Newsroom Success Manager Shay Totten was joined by Madeleine White, editor-in-chief of The Audiencers and Head of International at Poool; Michael Wood-Lewis, co-founder and CEO of Front Porch Forum; and Emily Burnham, a feature writer and columnist at the Bangor Daily News who helped develop audience-centered newsletters.
Below are takeaways from the discussion, as well as tips and trends attendees considered during breakout sessions.
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