Newspaper Web Site Traffic Sets New Record

By: Jennifer Saba As spring print circulation numbers are due out in a week -- they are supposedly just as terrible as they have been in periods past -- it?s encouraging to see that newspaper Web sites are growing. The Newspaper Association of America said today that during Q1 newspaper Web site traffic advanced 5.3% hitting a new record high.

More than 59 million people visited an online newspaper during Q1 compared to the same period a year ago, or 37.6% of all active Internet users.

Nielsen//NetRatings (owned by E&P parent Nielsen) provided the analysis on behalf of the NAA.

Page views to newspaper Web sites grew too, nearly 3 billion per month during the quarter compared to 2.7 billion for the same period last year.

?These record-setting numbers underscore newspapers? success in capturing online audiences and the importance of newspaper Web sites to the growing national footprint,? John Sturm, NAA president and CEO, said in a statement.

The time spent on newspaper Web sites has increased as well, growing 11.5% to 45 minutes -- per month.

The NAA said that two monthly statistics also broke records: In January, visitors generated 3.1 billion page views and March results reveal the largest unique audience at 59.5 million visitors.


No comments on this item Please log in to comment by clicking here