Newsrooms grapple with rules for AI

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Leading media organizations are issuing guidance on leveraging artificial intelligence in the newsroom at the same time they're making licensing deals to let AI firms use their content to train AI models.

Why it matters: The sudden arrival of publicly and commercially available generative AI tools has forced a new set of ethical choices on media companies struggling to protect public trust while still experimenting with the technology and preserving their legal rights.

Driving the news: Most news companies are allowing some use of AI under the editorial supervision of humans, but many of the new guidelines prohibit AI from being used to write articles, and extra scrutiny is applied to AI-generated images and video.

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