Younger audiences find and consume news in ways that are meaningfully different, and their information-seeking behavior is a signal to the changes that publishers should anticipate from audiences in general. That’s a key finding in the just-released Next Gen News 2 report, which surveyed 5,000 adults across five countries and included 84 in-depth interviews with 18-28-year-olds. Jeremy Gilbert, Knight professor of Digital Media Strategy at Medill School of Journalism and a co-author of the study, shared key findings from the study at Local Media Association’s recent Local News Summit in New York.
Importance of news
“Younger audiences do see the value of news,” said Gilbert. “But they feel overwhelmed.”
Gilbert said it’s a myth that young people are not interested in news. While it’s true that older audiences do engage more with the news, the Next Gen News 2 research found that 35% of young people engage with the news multiple times per day.
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