NOLA’s newsroom expansion to Shreveport is a new model for sustainability

The story of the launch of the Shreveport-Bossier City Advocate offers hope — and repeatable lessons about sustaining local news — that can be a roadmap for all local news outlets looking to serve undercovered communities. This is a story about not just how to survive but how to thrive as local news providers.

Georges Media Group is the largest local media company in Louisiana, serving New Orleans and Baton Rouge via The Times-Picayune and NOLA.com/The Advocate. In July, the company launched a new 10-person digital-first newsroom in northwest Louisiana to serve Shreveport, the state’s third-largest metropolitan area.

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