NYT: Ad Problems Worse at Big, National Papers Than at Local Chains

By: E&P Staff While ad revenue remains a challenge for all newspapers, national and other larger daily are suffering more than local chains, The New York Times, one of the victims of this trend, reports today.

While Yahoo and Google surpass all advertising estimates, "Dow Jones said ad revenue at its domestic and international print publications, including The Wall Street Journal, fell 10.8 percent during the first quarter compared with the first quarter of last year," the Times declared. "But ad revenue at its Ottaway Newspapers division, which includes 15 daily newspapers and 18 weekly publications, rose 1.9 percent."

Similarly, ad revenue at The New York Times Co. unit that includes The New York Times, The New York Times on the Web, and The International Herald Tribune, fell 0.8% in ad revenue, but its regional media group increased 7.2%.

In general, smaller was beautiful. Lee Enterprises reported a 7.5% surge in ad revenue, Knight Ridder 3.3%, and a little less at the Tribune Co.

One exception: USA Today, published by Gannett, saw ad revenue increase by 4.8% in the first quarter.


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