NYTimes.com Most Popular Newspaper Site -- Here Is Top 30

By: E&P Staff NYTimes.com kept its strong lead in February as the top newspaper Web site, besting competitors across the country in unique audience, page views, and time spent per person on the site, according to Nielsen//NetRatings. Rounding out the top five in uniques were USATODAY.com, washingtonpost.com, LATimes.com, and WSJ.com.

The New York Times site (which has some articles behind the TimesSelect pay wall) attracted a unique audience of 12,960,000 users in February, who combined for 455,527,000 page views. USATODAY.com came in second with 9,050,000 unique visitors and 169,517,000 page views; the Washington Post's site had 8,030,000 readers and 154,836,000 views. LATimes.com had 4,546,000 unique readers with 50,986,000 page views; and the Wall Street Journal's site (which has many articles available by subscription only) rounded out the top five with 3,436,000 uniques generating 42,067,000 hits.

Several other papers' sites were also up there in terms of total page views. The Houston Chronicle's site logged a total of 93,737,000 views in February; Boston.com had 57,154,000 page views; AJC.com, the Atlanta Journal-Constitution's site had 54,994,000 page views; SFGate.com had 51,617,000 page views; and the Chicago Tribune's site had 45,283,000 page views.

The Web site of the New York Times also had the highest number of average minutes of the course of the month per user, with 37:09. In this category, AJC.com came in second with users spending 31:29 minutes with the site over the course of the month. Rounding out the top five in this category were the Minneapolis Star Tribune's site, which readers visited for an average of 23:32 minutes; USAToday.com at 22:08; and the Boston.com at 20:56.

The full list of Nielsen//NetRatings newspaper site Top 30 statistics from February is below.

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Brand or Channel, Unique Audience (000), Web Page Views (000), Time per Person (hh:mm:ss)

NYTimes.com: 12,960 -- 455,527 -- 0:37:09
USATODAY.com: 9,050 -- 169,517 -- 0:22:08
Washingtonpost.com: 8,030 -- 154,836 -- 0:20:28
LA Times: 4,546 -- 50,986 -- 0:12:08
Wall Street Journal Online: 3,436 -- 42,067 -- 0:15:50
The Houston Chronicle: 3,292 -- 93,737 -- 0:20:44
SFGate.com: 3,236 -- 51,617 -- 0:14:56
Boston.com: 3,197 -- 57,154 -- 0:20:56
Chicago Tribune: 2,973 -- 45,283 -- 0:13:44
New York Post: 2,684 -- 31,335 -- 0:09:01
Daily News Online Edition: 2,555 -- 9,754 -- 0:05:04
Chicago Sun-Times: 2,142 -- 14,804 -- 0:08:13
Orlando Sentinel: 2,049 -- 16,914 -- 0:06:21
Newsday: 2,047 -- 20,336 -- 0:05:13
MercuryNews.com: 1,950 -- 9,577 -- 0:04:42
Azcentral.com: 1,858 -- 19,587 -- 0:08:48
The Seattle Times: 1,810 -- 18,649 -- 0:09:19
The San Diego Union-Tribune: 1,699 -- 8,869 -- 0:04:58
Seattle Post-Intelligencer: 1,698 -- 13,006 -- 0:06:48
International Herald Tribune: 1,685 -- 3,201 -- 0:02:23
MiamiHerald.com: 1,644 -- 16,476 -- 0:11:54
Sun-Sentinel: 1,630 -- 23,437 -- 0:10:52
The Washington Times: 1,607 -- 6,224 -- 0:04:15
Ottaway Newspapers: 1,557 -- 12,862 -- 0:06:00
Atlanta Journal-Constitution: 1,429 -- 54,994 -- 0:31:29
Star Tribune: 1,385 -- 24,944 -- 0:23:32
Village Voice Media: 1,377 -- 5,205 -- 0:04:07
DallasNews.com: 1,358 -- 17,174 -- 0:08:10
The Detroit News: 1,273 -- 16,839 -- 0:12:34
Philly.com: 1,243 -- 21,785 -- 0:17:32