OpenAI is growing its revenue from business users and contemplating hefty price hikes for users who want access to its next-level services, per reports.
Why it matters: Generative AI is notoriously expensive to develop and run, and those costs rise exponentially with each new generational leap — like the one from OpenAI's GPT-4 to its long-awaited successor.
Driving the news: OpenAI said Thursday that it now has more than a million paying business users, up from 600,000 in April.
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