Despite TikTok’s future in the U.S. hanging in the balance, social media platforms have become a main source of news consumption. According to Pew Research Center, one in five Americans regularly turn to influencers on social media for news. While this marks a shift in how audiences consume media — from standard digital news to social video and audio content — it doesn’t signify the end of traditional journalism.
In fact, it’s quite the opposite. It presents an opportunity for journalists and media organizations to adapt and thrive in a new media environment. In other words, they can steal the audiences back or, at the very least, share them.
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