Patch's Biggest Blunder: Ignoring Cities

By: Jeff Bercovici | Forbes

As the management and ownership of the hyperlocal media venture Patch endure contortions about the AOL company’s future, there’s an enormous amount of punditry concluding that Patch’s failures are both about its model and about the impossible nature of succeeding in providing digital news and information to local communities.

Some of it is wise, but most everyone is missing a critical point.


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