Petrovich Named to Lead AP's Broadcast Operations

By: Jon Petrovich, a widely respected veteran broadcasting executive, has been appointed to lead the domestic broadcast operations for The Associated Press. Based in Washington, D.C., he will work with television, radio and cable broadcasters to grow and enhance the value of AP services in their on-air, Internet and mobile platforms.

The appointment was announced today by James R. Williams, AP's Senior Vice President, Global Broadcast.

With nearly four decades of experience in broadcast journalism, Petrovich worked his way up from rookie reporter in local television news in Louisville, Ky., to Executive Vice President of CNN, where he served for 15 years.

At CNN, Petrovich developed CNN Interactive, which produces CNN.com, and in that role created all new media projects for CNN. He was responsible for all of CNN's new business and ancillary services including Headline News, Airport Network, CNN en Espanol, CNN Radio, CNN Radio Noticias and CNN Newsource.

"Jon brings to AP an unmatched pedigree of success, entrepreneurialism and business acumen that will be essential to our continued growth in as we evolve to meet the changing demands of our membership in the digital era," said Williams. "We feel fortunate to have an industry leader with the right kind of multimedia experience such as Jon join us."

Most recently, Petrovich was professor and chairperson of the Broadcast Department at Northwestern University's Medill School of Journalism, where he had also served as a visiting distinguished lecturer and on the school's board of advisors in the 1990s. Petrovich also served as Executive Vice President, International Networks, Sony Pictures Television International and as consultant to numerous broadcast industry corporations.

He is a graduate of Indiana University with a bachelor of arts in broadcast journalism and received his master's degree in telecommunications from the University of Alabama.