Publishers Enlisting Editorial Staffers On Behalf Of Advertisers

By: Michael Sebastian | AdAge

Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers -- such as Mashable and Mental Floss -- are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.


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