Push Messaging Almost Doubles User Retention Rate

By: Jack Loechner | MediaPost

According to a new study by Urban Airship, analyzing customer data in aggregate to identify apps with at least six months of opt-in and opt-out user data that had sent at least 100 cumulative pushes in one month during the study period, on average, all apps retain users opted-in to push messaging at nearly double the rate of those opted-out. The opt-in users are much more engaged, with 26% more average monthly app opens per user. Due to greater retention of opt-in users, the vast majority of an app’s total opens over time will be from users that receive push notifications.


No comments on this item Please log in to comment by clicking here